Transformational Consumer Insights | Research and strategy consulting firm
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You were made for these times.

You were put here to start, build and market things that change people’s lives for the healthier, wealthier and wiser.

This is your call to adventure.

The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser

“The Transformational Consumer is not a book about marketing. It’s a vision for how businesses can connect with customers at a deep, human level.” —James White, former CEO, Jamba Juice


How companies like Thrive Market, Lyft, REI, SoulCycle and Pinterest spark lifelong love affairs with their customers

How to drive wild customer love by mastering your people’s real-world aspirations to live and be better

How to deliver products and content that remove resistance and trigger progress along your Customer’s real-world journeys

How to position your solo, small, medium or global business as a beloved part of your customers’ everyday lives

The 4 Laws of Transformational Business



“The Transformational Consumer offers a new lens on two age-old business problems: how to get customers to care about what you sell, and how to get them to come back over and over again. Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers.”

Pete Flint, Founder and former Chairman and CEO at Trulia

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“Tara Nelson describes a key audience for marketers seeking growth: Seek customers (actually, humans) seeking growth as well!”

Seth Godin, Author, Purple Cow


“Tara draws upon her vast experience to create a playbook to unlock the power behind the Transformational Consumer in order to create long-lasting brands and build strong corporate cultures.”

Jim Stengel, Former Global Marketing Officer, Procter & Gamble

Buy the book and get these bonuses:

  • SPECIAL REPORT Manifesto Marketing in the Time of Trump
  • 2017 Transformational Consumer Study
  • Content Strategy and Customer Journey Map Samples and Templates
  • Video Tutorial: How to Map Your Customer’s Real-World Journey



“It's easier than ever to get an app, website and product built. The hard part is getting anyone to care or take notice. Tara completely changes how founders should think about their products and creates a marketing framework that's accessible to all. This is an absolute must-read for anyone in business who wants to create more value for their customers. It's changed how I think about my company, from our mission to how we deal with competition."

Jihan Thompson, Former health editor at O, The Oprah Magazine; startup founder, Swivel Beauty App


“Tara-Nicholle Nelson ups the ante in her new book, The Transformational Consumer, arguing that we should be engaging our customers in a higher purpose, to help them be more effortful and intentional in how they live their lives, to call on their aspirations rather than their addictions. Luckily, that desire already exists; we just have to be willing to meet it."


Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser.


She is the CEO of TCIa consulting firm that creates transformational marketing and growth experiences for conscious leaders, businesses and their customers.


Join Tara’s free 30 Day Writing Challenge for Conscious Leaders on her blog:


Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

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