Our marketing, content and product strategies are firmly rooted in a deep understanding of why people and why they do what they do.
Our methods range from ethnographies to surveys, and we use research tools from fields as diverse as design thinking and behavioral economics. We recruit from your user base, our own panels, and the world at large to understand relevant consumers from the most important angles.
We draw on findings from Psychology, Economics, Sociology, and Decision Science to give your offerings the competitive advantage of advanced insight into how people really decide what to buy, download, read and watch, in real life.
Our research results, customer journey maps and strategies are highly actionable. We’ve worked inside companies, and we know how hard it is to convert recommendations into action. We are smart about “selling in” our work at every level, and every stage of the process. Our deliverables are tailored to the reality of your team’s resources, culture, and pressing priorities.