Transformational Consumer Insights | How We’re Different
16116
page-template,page-template-full_width,page-template-full_width-php,page,page-id-16116,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-8.0,wpb-js-composer js-comp-ver-4.9.2,vc_responsive

How We’re Different

In addition to our unique approach to consumer research, we specialize in working with companies who serve what we call “Transformational Consumers,” the 60% of customers who engage with products, content, and services in an effort to become healthier, wealthier, and wiser.

Transformational Consumers spend a great deal of their time and money on the products, services and content that can help them reach their self-improvement goals. They are early adopters. They influence the buying behavior of everyone around them. And they engage in joyful, two-way love affairs with the brands that change their lives.

TRANSFORMATIONAL CONSUMERS REPRESENT:

60%

of all US adults

$4T

USD annually

25%

of US consumer spending

We can help your company understand, engage, and reach this massive and growing segment of the population.