Transformational Consumer Insights | How We’re Different
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How We’re Different

In addition to our unique approach to consumer research, we specialize in working with companies who serve what we call “Transformational Consumers,” the 60% of customers who engage with products, content, and services in an effort to become healthier, wealthier, and wiser.

Transformational Consumers spend a great deal of their time and money on the products, services and content that can help them reach their self-improvement goals. They are early adopters. They influence the buying behavior of everyone around them. And they engage in joyful, two-way love affairs with the brands that change their lives.



of all US adults


USD annually


of US consumer spending

We can help your company understand, engage, and reach this massive and growing segment of the population.