Transformational Consumer Insights | How We’re Different
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How We’re Different

In addition to our unique approach to consumer research, we specialize in working with companies who serve what we call “Transformational Consumers,” the 60% of customers who engage with products, content, and services in an effort to become healthier, wealthier, and wiser.

Transformational Consumers spend a great deal of their time and money on the products, services and content that can help them reach their self-improvement goals. They are early adopters. They influence the buying behavior of everyone around them. And they engage in joyful, two-way love affairs with the brands that change their lives.

TRANSFORMATIONAL CONSUMERS REPRESENT:

60%

of all US adults

$4T

USD annually

25%

of US consumer spending

We can help your company understand, engage, and reach this massive and growing segment of the population.

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